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Imagine a world where every person had the power to change their local community? Where every resident could have a say in making the roads, streets, parks and places around them happier, kinder and safer places to live. The world would get better, village by village, town by town, country by country.

This vision is the driving force behind our ‘Charity Begins at Home‘ initiative, which first launched in London in July. The model has now been replicated across 10 major UK cities, giving more of our customers a voice, to tell us how we can help improve their surroundings. Cities include Bristol, Cambridge, Liverpool, Newcastle and Leeds and projects span children’s hospices and cancer centres, beekeeping schemes and tree planting.

Mental and physical wellbeing receives a huge amount of attention, yet the piece of the puzzle that’s missing is ‘outside in wellbeing’ – that’s our home and surroundings. Where we live and what’s inside our four walls is integral to our happiness, yet it’s often overlooked. So in addition to curating thousands of gorgeous products from across your favourite stores, we’re now giving you a voice to tell us how and where to spend our pot of charitable funds.

We distribute 50% of revenue across the projects you vote for, so if there are any you’d like to see more of, please feel free to comment and let us know. In the meantime, here’s an overview of some of the amazing projects you can choose.

Rays of Sunshine

Granting the wishes of children with life-limiting illnesses across the UK.


Trees for Cities 

Developing green urban spaces, urban orchards and edible playgrounds that teach children where food comes from, the importance of healthy eating and how to grow their own veggies.

The Woodland Trust 

Restoring woodlands, preserving wildlife and planting trees to protect, maintain and preserve our beautiful countryside


An urban sanctuary dedicated to protecting declining bee populations through education, events and their own host of bee hives!

Maggie’s Cancer Centres

Maggie’s supports anyone and everyone affected by cancer. A small team of experts offer medical, financial and psychological advice over a cup of tea, in a relaxed environment.


Acorns Children’s Hospice: Siblings Support

Providing valuable support for the brothers and sisters of children with life-limiting or life-threatening illnesses.

Claire House Hospice

Helping seriously ill and terminally ill children to live life to the full by building precious memories and bringing a sense of normality to family life.

Children’s Hospice South West

Providing hospice care for children with life-limiting conditions and their whole family across the South West. The care offered includes respite and short breaks, emergency care, palliative care and end of life care.

City to Sea

Saving the oceans from plastic through campaigns to cut plastic waste and encourage retailers to switch materials.



Protecting declining bee populations in Bristol through conservation, education and awareness. The group plant, manage and maintain bee habitats, as well as educate and communicate the value of these precious pollinators.

St Gemma’s Hospice

St Gemma’s Hospice is the largest in Yorkshire and one of the largest in England. The hospice provides amazing care and quality of life for local people with cancer and life-threatening illnesses.


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