You work in a very niche field, can you tell us more about applied colour psychology and its applications?
What I do is niche however its application is more widespread from business branding, to graphic and product design as well as interior design. In fact it’s applicable to anything that has colour because Applied Colour Psychology is the use of colour to influence how we feel, behave and interact with others. It gives us the opportunity to enhance our mental, physical and emotional health and wellbeing. These are all things that I teach on both my colour master class and industry professional mentoring programme.
Why did you decide to set-up your consultancy?
I set up my business because I saw so many people loving and using colour but not in a way that was serving them. For example, you might love green but using the wrong tone in your bedroom will actually keep you awake at night.
Using the science of applied colour psychology and colour physics takes the subjective guesswork out of choosing colours because with all my clients we begin with the goal, mood or behaviour they want to achieve. This takes colour beyond a token of mere decoration and makes it a powerful tool for home owners and colour professionals alike.
Your home is your brand. How can applied colour psychology be applied to homes?
I believe our home is an extension of who we are, an expression of our personality. Using applied colour psychology it uncovers a person’s true authentic enabling them to create a home using the right colour tones and design style to express who they truly are and to create the right feelings and behaviour in any given space.
You teach and mentor on the subject of applied colour psychology. What are some of your greatest learnings?
My greatest discovery has been in the area of what I refer to as colour intuition. From my research it’s become clear that we have lost touch with our instincts about colour and our personal colour preferences. Somewhere along the line we have learned not to trust ourselves anymore and looking externally for someone else to give us the answers. The greatest learning I can give someone else is how look from within, to reconnect with their colour intuition and trust their innate colour preferences are right for them.
What mis-conceptions do people often have on colour?
There are so many! My top three are:
- Black, white, beige and grey are neutrals. When it comes to psychology every colour has emotional impact – both positive and negative.
- Magenta is hot…It’s actually a blue based pink, making it a cold tone. That’s why it teams perfectly with black and brilliant white.
- Red stimulates the appetite. There is a misunderstanding that Chinese restaurants use red to get us to eat more. It’s actually related to the Chinese cultural association where they use red to bring their business good luck, good fortune and prosperity.
How can applied colour psychology be used with interior design to generate a desired effect?
I add my specialist skill alongside designers when their clients want or need a specific psychological behaviour and response to a space. For example if a child is over stimulated during the day you will want a colour that is psychologically soothing and will calm their nervous system, enabling the child to get a restorative night’s sleep. Within a business different departments have specific needs e.g. you want very different behaviours from a finance department – focused concentration to the sales department – upbeat, positive optimism.
As an applied colour psychology specialist, what is it that you see that others often miss?
It’s not so much about what others miss but what I am able to add to what they offer. Colour physics and applied colour psychology removes the subjective guesswork to ensure consistently reproducible, predictable, psychological responses in any give situation.
It’s not for everyone but it’s for those businesses and individuals who have an interest in human behaviour and how lives and our wellbeing can be enhanced by our surroundings.